SOCIAL COMMUNICATION TECHNOLOGIES IN THE SPHERE OF PUBLIC ADMINISTRATION: FEATURES AND DEVELOPMENT PROSPECTS

Abstract

The article is devoted to the consideration of social and communication technologies in the sphere of public administration. The purpose of the article was to study the features and prospects for the development of social and communication technologies in the sphere of public administration. It is noted that in today's conditions, the existing problems of public relations make it possible to assert that communication policy is a necessary attribute of the formation and development of a modern democratic society, the embodiment of the ideology and technology of public relations management. At the present stage, there is an active development of information and communication technologies in the sphere of public administration. This process has led to significant changes in all socially significant spheres of society, especially in the public sphere. Internet technologies have played an important role in the sphere of social and communication technologies, since their emergence has led to rapid and significant changes in the field of mass media and communication, which have become interactive, dynamic and accessible. All these processes have made it possible, among other things, to achieve qualitative changes in increasing labor efficiency, as well as in the production of goods and services. According to the author, today's communication technologies are an integral element of the life of society, which necessitates the state to both actively use existing information and communication technologies and initiate the creation of new communication platforms using information and communication technologies. In addition, the development of communication technologies allows public servants to "keep up with the times", take into account the modern needs of the population, ensure dialogue between the state and society, and promote closer interaction between the public sphere, society and the state.