FEATURES OF THE TECHNOLOGICAL PROCESS OF BEER PRODUCTION IN UKRAINE AND THE WORLD

Abstract

The article examines the current state of the brewing industry in Ukraine and worldwide. The peculiarities of the technological process of beer production, quality control of raw materials and finished products, as well as conditions of transportation and storage, are analyzed. Key industry trends have been identified, including the growing popularity of craft beer. Small breweries are actively developing by creating unique varieties using local ingredients. Modern consumers prefer new beer styles, such as IPA, stouts, and sour ales. Significant attention is paid to environmentally friendly and energy-efficient production technologies, including reducing CO₂ emissions, waste utilization (e.g., spent grain), and the use of sustainable packaging–aluminum cans and biodegradable materials.The demand for a healthy lifestyle stimulates the creation of low- and non-alcoholic beer varieties. The industry is undergoing active automation and digitalization, incorporating artificial intelligence and automated systems to improve quality control, reduce costs, and enable real-time production monitoring. Additionally, new beer recipes are being developed with the addition of fruits, spices, coffee, chocolate, and other unconventional ingredients. Manufacturers also offer gluten-free beer for consumers with dietary restrictions. High excise taxes and fiscal burdens hinder the development of the Ukrainian beer market. In response, domestic producers are actively expanding exports to Europe, Asia, and the USA, where demand for Ukrainian beer is growing due to its unique flavors and competitive pricing. At the same time, local brands are gaining popularity among Ukrainian consumers who appreciate authenticity and traditional recipes. However, Ukrainian brewers face strong competition from imported brands, intensifying the struggle for market share. The adoption of innovative technologies in production will contribute to reducing costs and enhancing competitiveness. Expanding sales channels through online platforms is a crucial development direction. The market for low-alcohol beer remains promising, demonstrating stable demand growth.Overall, modern trends in the brewing industry indicate shifts in consumer preferences, technological advancements, and an increasing emphasis on environmental responsibility.Ukrainian producers must adapt to new challenges, implement innovations, expand the range of healthy beverages, and support small businesses by developing new distribution channels.